EBU and SVT reveal theme art
The theme art of the 2024 Eurovision Song Contest is revealed. The theme art will be presented under the name “The Eurovision Lights”. The visual identity for Eurovision 2024, titled ‘The Eurovision Lights,’ merges the awe-inspiring northern lights with the rhythmic patterns of sound equalizers. This concept draws its inspiration from the parallel vertical lines that are characteristic of both the aurora borealis and sound equalizers. Utilizing simple linear gradients, this design has been crafted for adaptability and versatility, allowing it to be easily modified to suit various requirements and devices. SVT’s Christel Tholse Willers, Deputy Executive Producer of the Eurovision Song Contest 2024, remarked: ‘We are so proud to present an identity that is designed to be flexible and useful both on and off screen. It is inspired by the magnificent ‘northern lights’, the beauty and mystery of which has been transformed into ‘The Eurovision Lights’. It is a captivating and beautiful mix of the Eurovision Song Contest’s sparkling brand colours that will not only be seen across the three live shows but also in exciting variations in different contexts across the event’s digital platforms and gives a Eurovision feel in Malmö’s urban spaces.’ source: eurovision.tv
